Everyone knows that cats rule the Internet so a Swedish pet insurance company decided to exploit the cuteness of cats by making an ad featuring skydiving cats.

Naturally, not actual cats were thrown out of an airplane with a parachute and filmed as they plummeted to Earth. Instead, the cats were digitally inserted into a video to make it appear as if they were skydiving. Cats have a hard enough time adopting to new situations so you can imagine getting a cat to skydive is nearly impossible.

If you want to see the complete video of skydiving cats, click here.

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