For a promotion, Ikea released 100 cats in one of their stores and filmed the result to see what would happen. The cats explored the area, chased and fought with one another, but eventually they all seemed to find a place to relax, creating a memorable commercial for Ikea, demonstrating the comfort of their merchandise in turning your house into a home.
You can watch the final result in this video, or click here to see a behind the scenes video that shows how Ikea filmed the cats and how the cats handled the experiment to be let loose in a store with no supervision whatsoever. Ikea’s experiment demonstrates the coziness of their merchandise in ways that humans could never fully express. The result is a cat lover’s commercial that promotes Ikea across the Internet to cat lovers all over the world.