Grumpy Cat has become an Internet sensation and now you can see Grumpy Cat appearing in a commercial for Friskies Party Mix treats. If you watch this commercial, you can see how Purina kept Grumpy Cat’s personality and humor. More importantly, look at how Grumpy Cat has created an appealing persona that people can easily identify, relate to, and enjoy.

The next time you’re looking for a way to make yourself stand out, think of how Grumpy Cat has made a name for herself on the Internet. The keys are be consistent, be different, and be humorous. Then see if being known as the grumpy guy (or gal) at your workplace can make you stand out when it’s time to get a raise.

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