Target has gone through ups and downs like most companies, but recently the retailer has been experiencing a downturn as shoppers flock to online offerings instead. To fight back, Target is promoting their stores and using the image of a cat to do it.

Moses, a 1-year-old British Longhair cat who lives in the central Wisconsin village of Spencer with his owners Joe and Kathleen Hansen, is featured in a new Target flier to promote cat food. Perhaps if cats can help a company like Target return to profitability, more companies will rely on cats to help them gain an economic advantage over their non-cat loving rivals.

To learn more about the cat appearing in Target ads, click here.