If you happen to live in Melbourne, Australia, you might want to look for a special magazine dedicated to cat lovers called Cat People. Gavin Green, the publisher, didn’t want to duplicate content about cats that people could easily find on the Internet. He said, “the magazine is just as much about cats as it as about humans. It’s using cats to explore the lives and artistic practices of different people.
“It was always going to be visually led. We were influenced by a lot of Japanese art books. They have this way of combining niche editorial with high production. The idea was to make something that an international audience can relate to.”