The Internet seems like it exists solely for the purpose of showing cat videos to as many people as possible. To take advantage of the world’s joy in watching cat videos, VW has made an ad showing people dressed up as cats and acting like cats.

How this translates into the idea of leasing a VW seems a bit mystifying, but the very fact that people like cats means they’ll likely share this video with others, which gives VW free advertising far beyond the normal reach of a typical ad.

Knowing how popular cat videos are, perhaps VW knows what they’re doing after all.

To read about VW’s unique marketing video, click here.

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