Anti-smoking ads are often ineffective because so many young people think smoking makes them look more grown up while they ignore the documented evidence showing how smoking damages their own health. So to convince young people (and people in general) that smoking is bad, the latest anti-smoking ad targets kittens.

Cats living in a household of smokers will breath in second-hand smoke, which means a shorter lifespan for cats. Without cats, there could be no more cat videos on the Internet, so if you won’t stop smoking for your own sake, you’ll likely stop smoking for the sake of your cats.

To read more about this unique anti-smoking campaign that targets cat lovers, click here.

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