One of the most popular reality TV shows is “Keeping Up With the Kardashians.” Yet one of the most popular activities on the Internet is watching cat videos. That’s why a web site in Iceland has started live streaming the exploits of four nine-week old kittens.

The show, “Keeping Up with the Kattarshians,” in run in partnership with a cat shelter, to promote the adoption of stray cats. By getting people to watch the daily lives of kittens, the show hopes to encourage more people to adopt a cat and give it a good home.

At least by watching kittens you can be doing something positive in the world. The next time you want to watch cats on the Internet, consider watching “Keeping Up with the Kattarshians” instead.

To learn more about this kitten reality show, click here.