When Matt Wojtowicz decided to open a pizza parlor, he focused first on making great pizza. Of course, having the best food is no guarantee for success so to promote his restaurant, he decided to tap into the popularity of cats and named his pizza parlor Pizza Cat.
Now through the popularity of people posting pictures of their cats eating pizza, Matt has managed to publicize his pizza parlor for free. Now when people see an Internet picture of a cat eating pizza, they can think of the Pizza Cat pizza parlor. Who would have guessed that cats would make a great marketing strategy?