Marketing is an industry devoted to helping people reach potential customers. In other industries, marketing is designed to sell products like cars, computers, or TVs. However many animal shelters have found a new use for marketing. They’re using marketing techniques to promote cat adoptions.

After all, many people might not think about adopting a cat until they see one. That’s why one sure-fire technique for marketing a cat is to provide photos and videos. That way potential cat owners can see exactly what bundle of fur they could bring into their own home.

To learn how to market cats for adoption, click here.