It’s a sad fact that many people don’t retire with enough savings. As a result, they often have to survive by eating cat food out of a can. If you want to avoid this fate, start saving for your retirement now.

To motivate people, you can use pain or pleasure. The idea of a comfortable retirement caters to pleasure, but one writer discovered that pain was a stronger motivational force. After spotting a woman in a supermarket buying cans of cat food and saying that she didn’t own any cats, this writer suddenly feared the pain of eating cat food too.

To see how a can of cat food can motivate anyone to plan for retirement, click here.

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