Social media isn’t going away so you might as well learn to make it work for you. If you’re going to learn anything new, it always pays to learn from a master and in the social media realm, there’s no better master than Grumpy Cat.
Some ways to make social media work for you is to embrace visual storytelling. That’s where a picture tells a story so it’s interesting for people to share with others. Another example is to reach out to the social media networks where your audience is hanging out. Find your potential fan base and go looking for them. You can’t wait for them to come to you.