Some of the biggest cat Internet sensations were once rescue cats. Because of this, many cat celebrities are now using their fame to help spread the word about adopting other cats who need good homes.
The internet was created for sharing cat videos—that’s its higher purpose,” says Christie Keith, a communications and social-media consultant for Maddie’s Fund, a philanthropy with a $300 million endowment that funds animal-welfare programs. “We have a culture that’s been trained to respond to silly, endearing, funny cat videos, and that’s an incredible opportunity for pet adoption.”
So the next time you share a cat video with a friend, you’re not just killing time and avoiding doing any real work. You’re helping increase awareness that many cats need good homes. Just tell your boss that before you get fired.