In the old days, cartoonists could only get exposure by submitting their cartoons to newspapers and hope that they could get syndicated in multiple newspapers around the country. This exposure would give them the fan base they deserved.
However as newspapers shrivel up and fewer people buy and read them, cartoonists now can promote themselves over the Internet. A woman named Yasmine Surovec has taken her love of cats and her cartooning skills to promote her cat cartoons on her web site. Now she can develop a fan base of cat lovers and cartoon enthusiasts without going through a middleman like a newspaper syndication service.