Save the Cat!
Blake Synder wrote a screenwriting tutorial called “Save the Cat!” The basic idea is that every story needs to create a sympathetic hero, so one method for making your hero sympathetic is to have your hero do something noble like save a cat. In “Alien,” Sigourney Weaver is trying to get off the doomed spaceship […]
Ikea Releases 100 Cats in a Store
For a promotion, Ikea released 100 cats in one of their stores and filmed the result to see what would happen. The cats explored the area, chased and fought with one another, but eventually they all seemed to find a place to relax, creating a memorable commercial for Ikea, demonstrating the comfort of their merchandise […]